Konojel Nutrition Center started out as a meal service for the 60 most at-risk individuals in the San Marcos La Laguna, Sololá, Guatemala community. Since last year's first fundraising fast, Konojel has grown in it's vision and reality of creating a sustainable model. This model includes a community garden that includes several superfoods, building solar ovens and dehydrators, creating a dried-fruit micro-enterprise and educational workshops. After living within the San Marcos community for over two years, it has been an honor to have become involved - I'm the graphic designer.
We recently developed the logo from a brainstorm with the four local indigenous women that run the project and the international team of volunteers that manage the fundraising, volunteer coordination and program expansion. Corn is an incredibly important symbol, not only is it a principal crop, but their creation story tells of Mayans being created from corn. Konojel means "all-together" in the local Kaqchikel language, hence the image of the hands. As part of the solar dehydrator and oven installation, Brennan Bird, from EarthBench.org sketched the original concept. From there, I completed the final steps of digitalizing the logo.
Over the past few months, we have worked on packaging for the new dehydrated fruit products.
In addition, we have been preparing for our annual fundraising fast.
... and thanking our community partners.
... and thanking our community partners.
And we continue to advertise our Monday community lunches allowing those in town to come learn more.
A few months back, we had another community-level fundraiser.
Fresh granola!
A few months back, we had another community-level fundraiser.
Fresh granola!
Learn more at www.konojel.org
All photographs and posters by Julia Frances.
Photographs incorporated in poster design by Eric Mencher.
All photographs and posters by Julia Frances.
Photographs incorporated in poster design by Eric Mencher.
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